An effective search engine optimization strategy must include the use of the right keyword tool for keyword research because it increases your website’s visibility on Google search engine results pages. Identifying which tools are best for conducting keyword research can be challenging. So, we’re going to explore the various keyword research tools that are free of cost or paid. We’ll also talk about the significance of keyword research and some of the best tools for doing it.
Importance of Keyword Research
Keywords play a very important role in the search engine optimization of content. As a user, everyone writes a query on Google or any search engine, that query is called a keyword. In my previous blog, I have provided the detailed information about what is keyword and what are its various types. You can read that and understand about keywords. You should know why the keywords are important in the current digital age therefore I have mentioned some importance of keywords below:
- It increases your visibility on the search engines. For example, if we want to rank on a particular keyword that is “Best SEO service provider in Noida” then first we conduct keyword research by using some free keyword research tools like Google keyword planner, Semrush etc. By using this keyword tool we find out the keyword search volume and KD( keyword difficulty). After doing this we make a strategy for doing SEO for the same keyword.
- By using keyword tool you can find out the best opportunity.
- It helps in creating effective and engaging content for users.
- Keyword research also helps in understanding the user’s intentions. Suppose I want to write a blog on the topic “ What is Dwell time in SEO” So before writing the blog I will use keyword research tools to find out my focus keyword and secondary keyword. I have attached the screenshot of the same keyword research by using a keyword planner tool. We found this data as per the below screenshot when we researched:
| Keyword | Search Volume | Competition |
| dwell time | 1K – 10K | Low |
| what is dwell time in SEO | 10 – 100 | Low |
| define dwell time | 1K – 10K | Low |
So in this, We found that the keywords “Dwell time” and “define dwell time” have high search volume and low competition so we chose our main keyword from these 2 and created the title of our blog using the focus keyword that we selected.
List of 15 Keywords Research Tools: Free/ Paid
| Keyword Research Tool | Parent Company | Founded Year | Unique Features | Free/Paid |
| Google Keyword Planner | 2013 | Provides keyword suggestions, search volume data, Keyword Density, and competition level. | Free | |
| SEMrush | SEMrush | 2008 | Gives comprehensive keyword research, competitor analysis, and keyword tracking features. | Paid |
| Ahrefs | Ahrefs | 2010 | offers keyword analysis feature, backlink analysis, and competitor research tools. | Paid |
| Moz Keyword Explorer | Moz | 2004 | Suggest keywords, search volume data, keyword difficulty scores, and SERP analysis. | Paid |
| Ubersuggest | Neil Patel | 2017 | Offers keyword suggestions, search volume data, competitor analysis, and content ideas. | Free/Paid |
| KeywordTool.io | Keyword Tool | 2013 | Suggest keyword from various sources including Google, YouTube, and Amazon. | Free/Paid |
| SpyFu | SpyFu | 2005 | Offers competitor analysis, keyword research, and PPC ad insights. | Paid |
| Long Tail Pro | Long Tail Pro | 2011 | It is more efficient in long-tail keyword research, provides keyword competition scores and SERP analysis. | Paid |
| SERPstat | SERPstat | 2013 | It provides keyword research options, competitor analysis, rank tracking and a website audit facility. | Paid |
| Keyword Revealer | Keyword Revealer | 2013 | Suggest keywords, search volume data, and keyword difficulty scores. | Paid |
| KWFinder | Mangools | 2014 | Specializes in finding long-tail keywords, and offers keyword difficulty scores and SERP analysis. | Paid |
| AnswerThePublic | AnswerThePublic | 2014 | Visualizes keyword suggestions in the form of question-based searches. | Free/Paid |
| Keyword Explorer by Moz | Moz | 2016 | Offers comprehensive keyword research, SERP analysis, and keyword difficulty scores. | Paid |
| Rank Tracker | Link-Assistant | 2005 | Tracks keyword rankings, offers competitor analysis, and provides historical data. | Paid |
| Keyword Surfer | Surfer | 2019 | Provides keyword suggestions, search volume data, and on-page SEO insights. | Free |
Some Free Keyword Tool for Keyword Research
Google Keyword Planner
It filters keyword search data by location and provides the bid rate of the keyword. It’s also a great tool for those who have just started their career in Search Engine Optimization. It helps identify relevant keywords, forecasts search volume and suggests bid prices. You can improve ad campaigns, find the audience you are targeting and increase your online presence with Keyword tool. By using it you can find hidden opportunities, research competition and make data-driven decisions that will improve your digital marketing strategy.
Semrush:
Semrush stands out as a powerful keyword tool for boosting online visibility. It is packed with features like keyword research and competitor analysis that enhance SEO strategies. It offers a complete digital marketing solution, delivering detailed insights to drive website traffic. Trusted by over 7 million marketing professionals globally. Semrush is renowned as a top keyword tool in the industry.
Its competitor analysis feature enables you to track competitor’s online presence and understand their strengths and weaknesses. This insight empowers strategic adjustments to maintain competitiveness and informed decision-making.
Moz Keyword Explorer:
Moz keyword explorer offers vital metrics like search volume and organic click-through rate. The SERP analysis feature lets users spy on current top-ranking websites. Plus, it’s handy for prioritizing keywords based on factors like opportunity and importance. Moz equips users with the tools they need to make savvy keyword decisions and stand out in the digital arena.
Moz Keyword Explorer is a real game-changer when it comes to simplifying keyword research. It does an in-depth analysis before giving you detailed insights into keywords like how they perform and how tough it might be to rank them. This means you can find the appropriate keywords that are related to your business. What makes it stand out is its accuracy – it pulls search volume data straight from Google, so you get a crystal-clear view of keyword tool popularity and how users are behaving. With Moz Keyword Explorer, users can make informed decisions and optimize their content for better search engine rankings.
Ahrefs Keywords Explorer:
Looking for keywords but don’t know where to start? Ahrefs keyword explorer tool has the potential to find keywords related to your seed word. You can scope out the top-ranking pages for any keyword, analyze their traffic, backlinks, and domain ratings.
Ahrefs Keywords Explorer doesn’t just stop at keyword tool. It goes the extra mile by offering insights into regional interest trends. This means users can tap into valuable data on search trends for specific locations, countries, states, and cities. For businesses aiming at specific geographic markets, these features are enough for analysing the competition in the market.
Conclusion
To sum up, keyword research tools are very important for doing well in SEO. There are lots of choices out there like Google Keyword Planner and Ahrefs Keywords Explorer. These tools let you know what people are searching for in various places and assist you in choosing the perfect keywords for your content. Whether you’re just starting out or have some experience use these tools to improve your online presence. They help businesses and people figure out what words to use to get visibility online and beat the competition.