Nowadays every business is moving online and due to this, free digital marketing courses is booming. Everyone wants to learn online free digital marketing courses with certifications. According to me if you want to learn the fundamentals of digital marketing then the YouTube platform is the best option because you will get practical exposure to the strategies. Therefore for learning purposes, you should go for YouTube and for the certification, you should go for the free certification platforms like Google, HubSpot, eMarketing Institute etc.Â
The Importance of Free Digital Marketing Courses Certification
Having a digital marketing certification is like having the key to success in today’s challenging job sector. It not only separates you from the competition but also recognises your skills. A certification in that field will increase your chances of getting selected because employers search for candidates with a proven track record of achievement in that industry. The demand for digital marketing specialists is increasing day by day growing due to the digitization of businesses. Getting certified in digital marketing right now will pay off in the future.
How to Enrol and Complete Free Digital Marketing Courses
Enrolling in these courses is straightforward. To start learning on your own, make an account on that platform then just enrol in the course you want to learn and get started. To get the most out of the learning process, be sure to finish assignments, pass tests and actively participate in community discussion. After the completion of the course just click on the get certificate and download your certificate.
Platforms Offering Free Digital Marketing Courses
Many reputable platforms offer free digital marketing courses. Here are some of the most popular:
(A) Google Digital Garage
(B) Emarketing Institute
(C) Hubspot
(D) LinkedIn Learning
A) Google Digital Garage
Google Digital Garage is the best platform for students who want to learn free digital marketing courses with free certification. In this, you have to just enrol yourself in the course that you want to complete and then just watch videos provided by the platform, and answer the questions related to that video. After completion of the videos, you can go ahead with the assessment, in that you have to score 80% marks for getting the certificate. If anyhow you fail in gaining that percentage of marks you can reattempt it after one day. we all know Google is a big giant and certification from Google makes a good impact on the recruiter’s mind.
Google Free Digital Marketing Course Certifications are:
Skill Shop provides all Google free digital marketing courses certifications so visit their website, Enrol in the course and get the free certification.
Fundamentals of Digital Marketing:
 Skillshop is the platform of Google for making students skilled in their digital profession. In the fundamentals of digital marketing course, you will get to know how you can use digital marketing to make your online presence and how you can get more growth in the potential market. I have mentioned the link in the first line, if you want to get this certification then click on the skill shop hyperlink, and you will get connected to the Google platform from where you can get certified in the fundamentals of digital marketing.
Google Analytics Individual Qualification:Â
Google Analytics is the most essential tool for the digital marketer to understand the behaviour of users, the country from where we are getting the traffic, how many users are visiting our website in 30 minutes etc. As search engine optimization professionals we should have proper knowledge of Google Analytics because for preparing our monthly or weekly report we use it. Google Skill shop is providing it free, if you have knowledge of Google Analytics and you just want to get certification only, you can skip the videos because it is optional and you can move further for the assessment. If you don’t have any knowledge of Google Analytics then I suggest you first watch all the videos which are provided by the platform and then move ahead for the assessment because knowledge is a must for qualifying for this certification. To get certification in Google Analytics click on the link of Google Analytics text.
Google Ads Search Certification:
This certification is part of Google Ads as we all know that it is used for running our ads on the Google search engine result page. For running an optimized campaign we must know about it. Through it we can plan our marketing strategy and increase leads, sales and web traffic, we can plan our digital marketing budget and align the marketing plan accordingly. In this course, you will learn what Google ads are, google ads auction, how to create user-engaging search ads, Bid strategy and optimizing search ads according to your business objectives. For getting certification in Google ads click on the link of Google ads search certification text.
Google Ads Display Certification:
Display ads are a part of Google ads and in this, we only learn about the display ads in detail like how to create them and use it for increasing our sales. As we know display ads are those that are done through images, texts, videos and audio. We create these ad campaigns then Google starts showing these ads to interested users by using third-party websites. For getting certification in display ads click on the link of Google ads display certification text.
Google Ads Video Certification:
In this course, you will learn about how to run video ads on platforms like YouTube, how to aware users of our products and drive action with YouTube. These ads will be for awareness, promotion or action goals. This course covers these topics in details so you will learn a lot from this digital marketing free certification course.
- Why users and creators select YouTube.
- Reasons, why advertiser selects YouTube for advertisement.
- How to create an awareness video campaign for users.
- How to prioritize marketing goals for our video campaign.
- How to drive action with video bidding.
For getting certification in display ads click on the link of Google ads video certification text.
B) Emarketing Institute
eMarketing Institute is a Denmark-based institute that provides 100% digital marketing free certification courses. It was founded by Mr.Thomas Jaskov in 2014 and till now it is offering free certification of various digital marketing courses. In this you have to enrol in the course that you want to complete then you will get a 150 to 174-page E-book, you have to read this ebook and then you go ahead for the online exam to get a certification in it.
This online exam consists of 50 multiple-choice questions and you have to complete it in 60 Minutes. The passing score for this online exam is 50% means you have to correct 25 questions out of 50 to get certified in that exam. After passing the exam you can download your certificate which includes your name, course and completion date.
eMarketing Institute Free Certification Courses are:
All 10 certification courses are free, Just visit the official website of eMarketing Institute and sign up with your Gmail ID. Enrol in any of these courses and get the certification after passing the online exam.Â
E-Commerce Course:
In the present time, E-commerce businesses are growing rapidly that’s why the need of e-commerce SEO is in demand. In this course, you will get an overview of what is E-commerce, the legal aspects of establishing an E-commerce business, how to promote business, e-commerce SEO and mobile SEO for e-commerce. To get free certification in the E-commerce course click on the link.
Affiliate Marketing Course:
In this course, you will learn the role of affiliate marketing in digital marketing. You will also learn how to integrate affiliate marketing with content and e-commerce. As we all know affiliate is a program in which a person will get money if anyone buys the product by using his link. It is mostly used by bloggers, content creators and influencers who can create content according to affiliate products and place their affiliate links in that content. To get free certification in the Affiliate marketing course click on the link.
Blogging Course:
Blogging is becoming very popular because it is very easy to start by using some free subdomains like Blogger, wordpress, tumbler, medium etc. If you want to start blogging then you don’t need to invest money in buying a domain and hosting for a website, you can start it free by using these free subdomains. In this course, you will learn all the details related to blogging like how to start blogging, whether should we go for a wordpress website or start with free subdomains etc. Click here to get a free certification for a blogging course.
Content Marketing Course:Â
In this course, you will learn what is content marketing, types of content, content optimization and all the metrics related to it/To complete this course you will get a 161-page ebook and you have to go through this and learn all the concepts related to content marketing. After completing this course you will go for an online assessment for getting free certification in content marketing. In this online assessment, you have to gain 50% marks to get certified in that course so learn all the concepts and then go for the online exam.
Email Marketing Course:
Email marketing is also a very in-demand course of free digital marketing courses and most companies rely on it for generating leads. In this free course, you will get all the information related to email marketing like what is it, types of mail, how to grow a mail list and all email marketing metrics.
For getting free certification in it click on the email marketing course text.
SEO( Search Engine Optimization) Course:
Search engine optimization free course includes all the activities which are perform to increase the ranking of a website. In this, you will get in-depth knowledge about what is SEO, types of SEO, what is keyword and its various types etc.
For getting free certification click on search engine optimization text.
ConclusionÂ
In this blog, I have provided all the platform’s details which are providing free digital marketing courses with certification. This Era is digital and if you do not upgrade your skills as per the upcoming trend then you will vanish from the digital market. When you complete the fundamentals of digital marketing then you will understand all the concepts which are related to digital marketing. Platforms like Google, Linked In, HubSpot and eMarketing Institute are offering these courses free so just sign up on their official website and learn the digital marketing skills you want.